S.A.F.E. Global’s “City of Stars” brings designers, investors, founders, media and cultural leaders together for an immersive day-to-night fashion experience
NEW YORK, DC, UNITED STATES, September 10, 2026 /EINPresswire.com/ — The runway is only the beginning.
WOW Fashion Week – New York City 2026 will transform The Matriarch in Midtown Manhattan into a dynamic collision of fashion, capital, technology, wellness, art, and entertainment on Thursday, September 10.
Presented by Sports Active Fashion Entertainment Global (S.A.F.E), “City of Stars & The WOW Shows” is a continuous cultural journey—from a clean-beauty marketplace and private-capital forum to live art, international runway collections, and late-night entertainment.
More than 400 guests are expected, including designers, family offices, investors, founders, luxury executives, celebrities, creators, media representatives, and international business leaders.
“Fashion attracts culture. Capital accelerates ideas. Technology changes industries, and entertainment creates attention,” said Shawn Kaplan, founder of S.A.F.E. Global and WOW Fashion Week – New York City. “When those communities come together intentionally, conversations can become partnerships—and creative visibility can become real opportunity.”
Fashion Meets Opportunity
Beginning at 2 p.m., the Atelier Market Bazaar and Clean Beauty Lounge will spotlight emerging brands, founder-led companies, and experiences spanning beauty, wellness, and lifestyle.
From 5 to 8 p.m., The Capital Circle | Fashion Edition will bring together family offices, private investors, venture-capital and private-equity leaders, entrepreneurs and executives for curated networking, founder talks, fireside conversations and panels.
Featured discussions will examine the longevity economy, women directing capital across global markets and the rapidly evolving relationship between cultural influence, ownership and enterprise value.
“This is not another event where people attend, take photographs and leave,” Kaplan said. “We are creating an ecosystem where the person sitting beside you may become your investor, buyer, strategic partner, customer or next major collaborator.”
Global Designers Take the Runway
At 8 p.m., the focus turns to The WOW Shows, an international runway presentation featuring emerging and established talent across activewear, swimwear, resort wear, high fashion, couture and lingerie.
The runway will connect designers directly with buyers, press, investors, creators, brand leaders and prospective commercial partners.
“One stage. Multiple categories. Global talent,” Kaplan said. “The strongest platforms connect culture with commerce, experiences with relationships and attention with opportunity.”
Running alongside the business and fashion programming will be a live-art experience curated by internationally recognized New York artist Eddy Bogaert. Approximately 15 artists will participate in live painting, interactive installations, artist conversations and a live auction.
At 11 p.m., The House of Pure will take WOW Fashion Week – New York City into the early morning with an entertainment experience inspired by Miami, Ibiza and New York. The program will feature celebrity hosts, internationally known DJs and a secret musical guest.
A New Model for Fashion Week
Kaplan and S.A.F.E. Global partner Franz Orban—an entrepreneur, fashion executive and creative producer—have developed WOW Fashion Week – New York City as more than a traditional runway show. Their model brings together industries that ordinarily occupy separate conferences, investment forums, art fairs and cultural events.
“Creative industries have an extraordinary ability to bring influential people together,” Orban said. “Our goal is to turn that attention into relationships—and those relationships into meaningful business opportunities.”
The concept is simple: A designer may meet an investor at the runway. A founder may connect with a strategic partner over cocktails. A brand may be discovered by media or creators. An artist may meet a collector, and a conversation begun in the afternoon may become a partnership before midnight.
Event Details:
WOW Fashion Week – New York City 2026: City of Stars & The WOW Shows
Thursday, September 10, 2026
The Matriarch
512 West 42nd Street
New York, NY 10036
Schedule:
2 p.m. — Atelier Market Bazaar and Clean Beauty Lounge
5 p.m. — The Capital Circle | Fashion Edition
5:30–7:55 p.m. — Founder Talks, Panels and Fireside Conversations
8 p.m. — Live Art Auction and The WOW Shows
8–11 p.m. — Global Designer Runway Shows
11 p.m. — The House of Pure: Fashion After Dark
1 a.m. — Ibiza Experience
2 a.m. — New York City Finale and Secret Celebrity Artist
Designer participation, sponsorships, brand activations, media credentials, and strategic partnerships remain available.
About S.A.F.E. Global
S.A.F.E. Sports Active Fashion Entertainment Global is an experiential business and strategic-partnership platform founded by Shawn Kaplan. The organization connects sports, fashion, entertainment, wellness, technology, media, culture, and hospitality through high-impact experiences created to build relationships and turn visibility into opportunity.
COME FOR THE CAPITAL. STAY FOR THE EXPERIENCE. info@wownyfw.com
John Arundel
Perdicus Global Communications
+1 703-963-4191
john@perdicuspr.com
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