Body Fit Training (BFT), the Xponential Fitness brand that offers 50-minute group strength and conditioning training led by multiple highly accredited coaches, is officially celebrating 10 years since the opening of its first location. From a single studio in Melbourne, Australia, which opened June 2016, to more than 300 locations across 12 countries, BFT has built one of the fastest-growing strength training communities in the world.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528833572/en/
BFT Celebrates 10 Years of Strength
Celebrating “BFT Day”
To commemorate the occasion, BFT will host “BFT Day” on Saturday, June 27, 2026. Participating studios across the franchise system will offer:
- Elevated and themed in-studio sessions
- Long-term member recognition moments
- Local community partnerships
- Celebrations designed to reflect a decade of progressive, science-backed training
“Reaching a decade is a moment to celebrate the members who walk into our studios every day and the coaches who lead them,” said Vice President of Education at BFT, Steve Stonehouse. “What’s kept members coming back for 10 years is simple: the programming delivers measurable results; the coaches are invested; and the community shows up for each other.”
The BFT Difference
BFT’s methodology was developed by founder Cameron Falloon, a strength and conditioning coach who has worked with elite Australian Football League athletes and once served as Princess Diana’s personal trainer. The brand offers 14 different program types that are cycled through and progressed to provide the most balanced, well-rounded group training program service offering on the market.
The brand is focused on deeper community engagement and ongoing program innovation, including its heart rate monitor technology, which ensures members are working at the correct intensity levels, resulting in proper recovery and decreased risk of injury, allowing members the ability to train consistently.
For more information about BFT’s 10-year anniversary, visit www.bodyfittraining.com and follow @bft_studios on Instagram.
ABOUT BFT
Founded in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers community-based 50-minute group strength & conditioning sessions across 14 programs types. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining progressive strength and conditioning programs, members benefit from training all three muscle fibers types, all three planes of movement, and all three energy systems. BFT is headquartered in Irvine, CA and is a subsidiary of Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about BFT, visit https://bodyfittraining.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260528833572/en/
Media gallery
