From Inflatables to Marketing Agency: A Founder’s Story

How a Tennessee Entrepreneur Built a Top-Ranked Rental Brand Before Launching a Marketing Agency

Murfreesboro, United States – May 14, 2026 / Mathis Marketing and Consulting /

Justin Mathis, founder of Mathis Marketing and Consulting, has formally launched his marketing agency after spending nearly a decade building Inflatables-R-Us into one of the most visible event rental businesses across Rutherford and Wilson County, Tennessee. The launch marks a deliberate transition from operator to advisor, with Mathis bringing hands-on, results-driven experience to small and mid-sized businesses looking to grow their local presence.

Building a Rental Brand From the Ground Up

The Inflatables-R-Us Murfreesboro, Tennessee entrepreneur story begins with a straightforward premise: build something visible enough that customers find it without being asked. When Justin Mathis launched his inflatable and event rental company, he had no marketing budget and no agency behind him. What he had was a willingness to study how local search worked and apply those lessons directly to his own business.

Over time, Mathis developed a consistent approach that combined Google Business Profile optimization, on-page SEO, local citation building, and brand consistency across digital platforms. The results were measurable. Inflatables-R-Us climbed to top-ranked positions in local search results across Rutherford and Wilson County, competing against established companies with significantly more resources. Repeat bookings increased, inbound inquiries grew through organic search alone, and the company built a recognizable brand in a market where most competitors relied on word-of-mouth.

As a Murfreesboro business owner operating in the event rental company Tennessee space, Mathis treated his own company as a proving ground. Every strategy he tested was validated against real revenue outcomes before he considered sharing it with others.

From Operator to Consultant

The business growth story behind Mathis Marketing and Consulting is not a pivot so much as a natural extension. After years of fielding questions from other local business owners about how Inflatables-R-Us maintained such strong online visibility, Mathis recognized that the methods he had developed held value beyond his own industry.

“I spent years testing what actually works for local businesses in competitive Tennessee markets,” said Justin Mathis, Founder of Mathis Marketing and Consulting. “By the time I launched the agency, Inflatables-R-Us had ranked at the top of Google search results in two counties for more than three consecutive years. That track record is what the agency is built on.”

The agency officially opened with a focus on small business marketing Tennessee clients, specifically businesses that operate in defined geographic markets and depend on local search visibility to generate leads. Services include SEO strategy, Google Business Profile management, branding, and consulting engagements designed around the same framework Mathis applied to his own rental company.

A Credibility Model Rooted in Proof

What separates the Justin Mathis entrepreneur approach from generalist marketing consultants is the specificity of his background. He did not study local SEO in theory. He used it to book hundreds of events per year in a market where the difference between a first-page ranking and a second-page ranking translates directly into revenue. That distinction is central to how Mathis Marketing and Consulting positions itself with prospective clients.

The agency targets business owners who are frustrated with marketing spend that produces no traceable results. Mathis structures his engagements around measurable outcomes – search ranking improvements, increased Google Business Profile interactions, and lead volume from organic sources – rather than deliverable counts or vanity metrics.

As an entrepreneur SEO expert with a documented local business success story, Mathis brings a point of view that is grounded in the specific dynamics of small market competition. His experience with Inflatables-R-Us demonstrated that a business with limited resources can consistently outperform larger competitors when its digital presence is built with precision and maintained consistently over time.

Mathis continues to operate Inflatables-R-Us alongside the agency, using the rental business as an active case study and ongoing demonstration of the strategies he recommends to clients.

About Mathis Marketing and Consulting

Mathis Marketing and Consulting is a Tennessee-based marketing agency founded by Justin Mathis. The agency provides SEO, Google Business Profile optimization, local branding, and marketing consulting services to small and mid-sized businesses. Justin Mathis built and scaled Inflatables-R-Us into a top-ranked event rental company across Rutherford and Wilson County before applying those same strategies to help other business owners grow their local visibility.

Learn more at Mathis Marketing and Consulting